Online Presence Management (OPM) is the process of presenting and drawing attention to a personal or professional brand online. This process combines web design and development, online publishing, search engine optimization, behavioral advertising, reputation management, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product on the web.
Today, the most important online communication channels where you can meet prospects and customers are:
Due to the advances of the digital economy, it becomes very significant how your organization informs its prospects and customers about the business - 7 core functionaltities which must be implemented by any of your online presence management tools:
The usual Mobile Presence of the small business is obtained by investing in a responsive web site. However, allowing your customers only to interact via the mobile web browser is not always the optimal solution. Here are three reasons showing that a mobile application perform better that the mobile browser:
Most of the time small businesses consider that investing in a presentation website will fast solve their World Wide Web presence. However, while this was suitable in the early age on the WWW, nowadays there are more than 4.6 BILLION Web pages!!! And these are KNOWN pages tipically the one indexed by search engines. To make your website visible to your prospects and customers is a hard work. It is well know that dynamic web sites perform exceptionally better than the old fashion presentation web, great designs improve your audience (many will show you nice templates with animation, great colours and fonts). However, there are more and more examples questioning the real impact of the website design in terms of customer satisfaction.
Regi-On is an Online Presence Management (OPM) tool, a complete Online Presence Management solution allowing businesses to create and maintain their Web presence (live journal), their mobile presence (their own mobile application), their regional mobile presence, and their online social media presence (Facebook, Google+, LinkedIn, Twitter, Xing, YouTube...) inclusive social measurements such as visibility rate, preference rate, amplitude rate and conversation rate.
Using Regi-on, an organization can manage all the digital channels through their prospects and customers.
Reg-On is a great value for any small and medium size enterprise because of its features and price.
Publisher is an automated publishing tool allowing its users to present information on multiple Web channels: on the organization website, on the regional mobile application, on the organization mobile application, on various social media channels (Facebook, Twitter, YouTube, Google+) and on Web professional network platforms (LinkedIn, Xing)
Reactions is a tool allowing its user to continuously maintain a global conversation with participants on all Web channels. Whenever a reader engages with your content (no matter where - on the website, from the mobile, in social networks), Regi-On Reactions collect this conversation and allows immediately answer directly on the channel where the conversation takes place.
analysing the impact of the organization online presence and delivering professional analytics reporting and recommendations. The Analyser is using specific analytics techniques including research on correlations, causality and automatic decision. There are three level of analyses:
engineers, and doctors.
As Online Social Media has become such a large part of our lives it is the right time to understand Online Social Media as a fairly new medium for businesses. The initial attempts were turning to a social media expert or the public relation team to handle the social media account.
What is driving this change?
One reason is that corporate messages produced by third party providers don't resonate as well with customers as comments from their friends do. Therefore, educating employees to talk about their personal working experiences provide legitimacy to articles and posters about the company, as well as significantly increase the scale of the company's social outreach.
Nowadays there are all conditions to expand Online Social Media beyond the social media specialist to every employee in a company. Moreover, very quickly businesses learned that social is all about interaction, so they instead began encouraging customers to talk about their company by becoming fans on Facebook.
Through sharing, your customers are your promoters.
Print advertisings products are sometimes a necessity for some essential tasks, but they have an environmental cost. Creating paper from trees requires a lot of natural resources: trees, water, and energy: It takes more than 1.5 cups of water to make one sheet of paper; Over 40% of wood goes toward the production of paper; Reducing paper use reduces greenhouse gases: 100 reams of paper is more than 14000 square meters of pine forest absorbing carbon for a year! Even with recycling efforts, still in most of developed countries, paper makes up over 25% of garbage! Status in Germany: 330 kg paper /year /person for marketing; 2.6 Mio. tonnes paper/year (see http://www.wdr.de/tv/koenneskaempft/sendungsbeitraege/2013/0617/ )
Every marketing channel has limitations, usually related to the number of ads you can buy. On Google (paid search), on Facebook (display ads), on Radio (audio ads), and so on. In addition, social media has a huge advantage as not only do you have a network, but every node in your network has a network of its own!
For example, consider a local brand as of today, has 40 connections. Even if all connections of it reads daily all posts the brand can at most reach 40 people. But the size of the brand second level network (the unique people connections of my connections) is 2000 ! (50 is the average number of UNIQUE friends on Facebook). The real "reach" it turns out is not 40, but it can be 2000!
The only thing to happen is that the direct friends would like to share the content! When 1% do that then the sponsored content can reach 40 + 1 * 50 = 90 people. Clearly if 10% would do it then the number is 40 + 4 * 50 = 240 people !!!
Regi-On allows you to post an unlimited number of communications for a fixed fee!
The same printed flyer will not be read by the same person twice. If they encounter it, it will be dropped. Print advertisings products are not kept for long, with OPM you can hold information as long as you wish and re-promote it easily whenever you feel it necessary.
Online Presence Management is all about two-way interaction, and owners and employees are the best resource for small businesses seeking to respond to questions and comments that customers have. Using Regi-On you will be able to document which employees can be used as experts in specific subject matters as well as which employees are most active on social media. Using professional tools much of this process can be easily decided. For example, data on company's global score, metrics such Visibility Rate (VR), Preference Rate (PR), Amplitude Rate (AR) and Conversation Rate (CR) can be correlated with complaints or questions detected on social media in order for an available employee (remember YOU first ) to be alerted of a question that has to be answered.
Despite that many Social Media Experts will tell you that you need special skills this is not really true. You are the BEST skilled into your company activities therefore YOU are the most appropriate individual to talk company's activities and achievements.
Some experts tells you that you need "different strategies for different Social Networks" - instead starting along and possibly very complex learning process DO NOT CARE ABOUT THAT: post everywhere, write on all platforms.